U.S. desk
The deals and partnerships moving U.S. entertainment.
Weekly newsletter
The Meridian Brief
Entertainment, business and partnership news that matters, in five minutes a week.
The deals, trends and partnerships shaping entertainment in the U.S., in Korea, and where the two meet. Every story is summarized and linked to its source, with the partnership angle explained.
- Investors
- Producers & filmmakers
- Brand & marketing teams
- Partnership & BD leads
- Companies expanding across markets
In every issue
Five sections, one quick read.
Useful news on entertainment, business and partnerships, organized so you can scan it in minutes.
Seoul desk
The business of Korean entertainment, in plain English.
Crossover
Where U.S. and Korean companies meet: co-productions, licensing, market entry.
Studio watch
Brands building their own production teams, and who they partner with.
One number
A single figure worth knowing this week.
A taste of the Brief · Studio watch
Brands are becoming studios.
An example of the kind of insight you'll get. In the ANA's 2023 survey, 82% of member companies had an in-house agency, about double the share in 2008.
92%
of those respondents still work with outside agencies. In-house doesn't mean alone. Brands still need the right partners, and that's the angle the Brief brings to every story.
Source: ANA, "The Continued Rise of the In-House Agency," 2023 edition.
See the data as a table
| Year | ANA members with an in-house agency |
|---|---|
| 2008 | 42% |
| 2013 | 58% |
| 2018 | 78% |
| 2023 | 82% |
Source: ANA (Association of National Advertisers), "The Continued Rise of the In-House Agency," 2023 edition.
Past issues
The archive opens with the first issue.
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